A Google R&D post describes analyzing historical search trends patterns to predict future search trends. See, On the predictability of Search Trends.
Predicting search trends based on historical search trend patterns is a difficult challenge. There may be insurmountable obstacles embedded in these sayings: 1) Expect the unexpected, and 2) The only thing that is constant is change.
These are my previous posts about Google Trends:
http://googcomments.blogspot.com/2009/08/public-sector-todays-hot-trends.html
http://googcomments.blogspot.com/2009/01/google-trends-comparing-ice-cream.html
http://googcomments.blogspot.com/2008/12/comment-on-letters-to-nature-detecting.html
http://googcomments.blogspot.com/2008/11/google-trends-measures-what.html
http://googcomments.blogspot.com/2008/06/does-google-trends-data-equate-to.html
Wednesday, August 19, 2009
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