Sunday, April 18, 2010

Google Rich Snippets: Google Page Rank algorithms vs. user votes

A Google post describes Rich Snippets: "Brief annotations you see beneath search results that summarize what's on a web page."

If a Rich Snippet, say, for a recipe contains a rating property with a high value (e.g. a 5-star review) to what extent does it influence Google's page rank? At its inception, Google could have created a purely democratic "voting" format for web page relevance - however, it didn't. Instead, Google opted for using complex page rank algorithms to determine page rank.

A purely democratic search engine would work as follows: The more people who vote for a web page, the higher it is listed in search query results. All other page rank algorithms can be ignored.

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